The Forrester Fast-Tracking Partner Demand Model

Summary
Challenges That Drive The Need For Partner Demand Optimization
The Four Phases Of The Fast-Tracking Partner Demand Model
Key Activities Of The Internal Alignment Audience Phase
Key Activities Of The External Alignment Audience Phase
Key Activities Of The Internal Alignment Readiness Phase
Key Activities Of The External Alignment Readiness Phase
Key Activities Of The Internal Alignment Execution Phase
Key Activities Of The External Alignment Execution Phase
Key Activities Of The Internal Alignment Measurement Phase
Key Activities Of The External Alignment Measurement Phase

Summary

B2B organizations are looking to increase partner ecosystem marketing’s contribution to pipeline, revenue, and growth while they maximize their demand investments and resources. However, getting partners to participate in demand programs requires considerable effort to engage, enable, and guide them toward specific demand programs and activities that deliver partner ecosystem pipeline and growth across the full customer lifecycle. This report provides a detailed view of the Forrester Fast-Tracking Partner Demand Model as a best-in-class methodology for driving greater partner marketing engagement and performance.

Client log in

Welcome back. Log in to your account to continue reading this research.

Become a client

Become a client today for these benefits:

Stay ahead of changing market and customer dynamics with the latest insights.
Partner with expert analysts to make progress on your top initiatives.
Get answers from trusted research using Izola, Forrester's genAI tool.