The Forrester Fast-Tracking Channel Demand Model

B2B organizations are looking to increase channel marketing’s contribution to pipeline and revenue, and maximize their partner demand marketing investments and resources. Getting partners to participate in demand programs requires considerable effort to engage, enable, and guide them toward specific demand programs and activities that deliver pipeline and ROI. This report provides a detailed view of the Forrester Fast-Tracking Channel Demand Model as a best-in-class methodology for driving greater partner marketing engagement and performance.