The Forrester Global Campaign Planning Optimization Tool

December 28th, 2021

Conrad Mills Principal Analyst

Mavis Liew Executive Partner and Principal Analyst

With contributors:

Lisa Nakano , Helen Gilroy-Powell , Ellen Lind

Summary

Campaign leaders are charged with overseeing and coordinating campaign planning, execution, and measurement processes. Global campaigns add complex issues that arise via geographic diversity, distance, and direction. The Global Campaign Planning Optimization Tool enables global campaign leaders and regional marketing leaders to gather country input to ensure that the most appropriate countries are prioritized for campaign deployment and that their detailed needs and wants regarding program mix, asset types, and delivery mechanisms are captured and analyzed.

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