Summary
Launch strategy should be tailored to reflect the importance of the launch to strategic business objectives. Many B2B organizations make the mistake of focusing on just one or two narrow goals for a product, solution, or service launch. Each launch plan should include objectives across reputation, demand creation, sales enablement, and market intelligence program families. Use a dashboard that tracks KPIs and metrics to make adjustments during the launch. In this report, we provide best practices for defining launch goals and dashboard components for four launch tiers (see The Launch Tier Model).
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.