The Forrester Launch Dashboard

January 1st, 2018

Summary

Launch strategy should be tailored to reflect the importance of the launch to strategic business objectives. Many B2B organizations make the mistake of focusing on just one or two narrow goals for a product, solution, or service launch. Each launch plan should include objectives across reputation, demand creation, sales enablement, and market intelligence program families. Use a dashboard that tracks KPIs and metrics to make adjustments during the launch. In this report, we provide best practices for defining launch goals and dashboard components for four launch tiers (see The Launch Tier Model).

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.