Model Overview Report

The Forrester Launch Dashboard

January 1st, 2018


Launch strategy should be tailored to reflect the importance of the launch to strategic business objectives. Many B2B organizations make the mistake of focusing on just one or two narrow goals for a product, solution, or service launch. Each launch plan should include objectives across reputation, demand creation, sales enablement, and market intelligence program families. Use a dashboard that tracks KPIs and metrics to make adjustments during the launch. In this report, we provide best practices for defining launch goals and dashboard components for four launch tiers (see The Launch Tier Model).

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