Model Overview Report

The Forrester Launch Tier Model

Leverage Launch Tiering To Align Market Impact With Organizational Resources

January 5th, 2024
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst
With contributors:
Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

Using a tiered structure for the launch of new B2B products, solutions, or services enables organizations to dedicate resources to maximize market impact and match internal planning activities to strategic business objectives. Additionally, this tiered approach increases marketing, product, and sales alignment, as every function knows what to expect and understands how the launch fits into ongoing campaigns. In this report, we describe the Launch Tier Model, which is composed of four levels of product, solution, and service introductions.

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