Model Overview Report

The Launch Tier Model

January 1st, 2018

Summary

Using a tiered structure for B2B launches of new products, solutions, or services prevents a one-size-fits-all approach and helps organizations match internal planning activities to strategic business objectives. Determining the appropriate launch tier is the second key step in the Strategic Launch Framework (see The Strategic Launch Framework). Using the model increases marketing, product, and sales alignment, as every function knows what to expect and understands how the launch fits into ongoing campaigns. In this report, we describe the Launch Tier Model, which encompasses four levels of product, solution, and service introductions.

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