Model Overview Report

The Forrester Persona Deployment Model

Buyer Personas Can Help Drive Audience-Centricity When The Organization Is Enabled To Apply Them

February 11th, 2022
With contributors:


B2B organizations understand that defining and acting on buyer personas is central to driving audience-centricity, yet many still leave these personas underutilized. To accelerate the adoption of personas, portfolio marketers should consider the goals of internal stakeholders, enable them to use personas in pursuit of those goals, and collaborate with them on applying buyer personas to progressively larger processes. In this report, we define best practices for deploying personas to ensure adoption across the organization.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.