The Forrester PMM Model: Go-To-Market Plan

October 27th, 2020


The Forrester Product Marketing And Management (PMM) Model defines a customer-centric, collaborative product commercialization and lifecycle process. The go-to-market plan, developed during the align stage of the PMM Model, conveys how the company intends to go to market with a specific offering. In this report, we outline the components required to document the go-to-market strategy for an offering, including where the organization intends to focus its efforts and how it plans to reach target audiences.

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