Decision Tool

The Forrester Portfolio Marketing Assessment Tool

July 15th, 2024
With contributors:
Amy Hayes , Barry Vasudevan , Nicky Briggs , John Buten , Brittany Viola , Kaitlyn Coalson , Aidan Doyle , Ellen Lind

Summary

Portfolio marketing leaders should regularly assess the function’s performance to evolve the capabilities of the team to make a more strategic impact on the organization. Having a standardized, defined way to conduct assessments against best-in-class capabilities ensures the function can be evaluated consistently and effectively and that value is delivered to product, marketing, sales, and customer success teams through continuous improvement of key processes and closing of capability gaps. This tool enables portfolio marketing leaders to assess the core capabilities of their function and provides an analysis of results to help them identify areas for improvement.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.