The Forrester Product Marketing And Management (PMM) Model Toolkit

March 22nd, 2023
With contributors:
Lisa Singer , Shelby Muschler , Drew Zalucky


The Forrester Product Marketing And Management (PMM) Model defines a customer-centric and collaborative product commercialization and lifecycle process. To help clients adopt, implement, and optimize the PMM Model, we have created this toolkit — which contains research, tools, and other resources designed to help organizations adopt, operationalize, and optimize the model. The toolkit also includes resources focused on implementing decision points, assessing new business opportunities, and evaluating business cases.

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