Decision Tool

The Forrester Regional Product Launches Optimization Tool

A Tool For Evaluating A Launch In Each Country To Determine Where To Focus Effort

 and  six contributors
Jun 02, 2023

Summary

Regional launches require robust prioritization based on market impact, competitive presence, and resource availability. Evaluating each launch by region and specific locale (i.e., country) can help regional marketers and campaign teams identify where to focus efforts. This tool allows marketers to input specific locales and evaluate each to determine which should be prioritized and the resources available to support the launch.

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