Decision Tool

The Forrester Regional Product Launches Optimization Tool

A Tool For Evaluating A Launch In Each Country To Determine Where To Focus Effort

June 2nd, 2023
Mavis Liew, Executive Partner and Principal Analyst
Mavis Liew Executive Partner and Principal Analyst
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
With contributors:
Matthew Selheimer , Amy Hayes , Beth Caplow , Andrew Pelletier , Kaitlyn Coalson , Michael Belden

Summary

Regional launches require robust prioritization based on market impact, competitive presence, and resource availability. Evaluating each launch by region and specific locale (i.e., country) can help regional marketers and campaign teams identify where to focus efforts. This tool allows marketers to input specific locales and evaluate each to determine which should be prioritized and the resources available to support the launch.

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