The Forrester Revenue Enablement Leadership Planning Toolkit

August 20th, 2020
Jennifer Bullock, null
Jennifer Bullock


Revenue enablement is a rapidly growing discipline, yet it is still defined very differently across B2B organizations, industries, and geographies. This toolkit is designed to help revenue enablement leaders establish the key components of their enablement leadership capabilities. It is designed primarily for organizations standing up or upgrading a revenue enablement function or a set of enablement responsibilities — or adapting to significant changes in their offerings, buyers, or markets. Use this toolkit as a master reference library for defining, designing, deploying, and measuring revenue enablement excellence.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.