Toolkit

The Forrester Revenue Enablement Leadership Planning Toolkit

August 20th, 2020
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
Jennifer Bullock, null
Jennifer Bullock

Summary

Revenue enablement is a rapidly growing discipline, yet it is still defined very differently across B2B organizations, industries, and geographies. This toolkit is designed to help revenue enablement leaders establish the key components of their enablement leadership capabilities. It is designed primarily for organizations standing up or upgrading a revenue enablement function or a set of enablement responsibilities — or adapting to significant changes in their offerings, buyers, or markets. Use this toolkit as a master reference library for defining, designing, deploying, and measuring revenue enablement excellence.

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