The Forrester Sales Communications Assessment Tool

May 4th, 2018

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Nancy Maluso

Summary

The Forrester Sales Communications Assessment Tool provides a framework that helps organizations define their optimal communications strategy and related governance approach. The tool allows users to select their organization’s current execution of key sales communications actions and the potential impact of those actions in four categories: overall effectiveness, governance, delivery, and advocacy. Users can view the average execution score for each sales communications assessment category, the execution and potential impact scores for each key action, and a scatterplot that shows how the sales enablement function should tackle each key action.

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