Best Practice Report

The Forrester Sales Content Management Implementation Toolkit

January 1st, 2018


The Forrester Sales Content Architecture Framework is designed to assist in developing new and improved sales content to empower sellers and activate buyers. Forrester’s research, content, tools, and templates help B2B organizations adopt, operationalize, and optimize how to assess and implement a sales content management platform and a sales content management solution. The sales content management technologies contained in the Sales Content Management Implementation Toolkit helps sales reps deliver effective content at the correct stages of the buyer’s journey and sales process.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.