Decision Tool

The Forrester Sales Talent Recruitment Assessment Tool

September 24th, 2018
Jennifer Bullock, null
Jennifer Bullock
Nancy Maluso, null
Nancy Maluso


The Sales Talent Recruitment Assessment Tool provides a framework organizations can use to evaluate an existing hiring program against the Forrester Sales Talent Recruitment Waterfall and assess where they need to focus their efforts. The tool allows users to select their organization’s current execution of key sales talent recruitment actions and the potential impact of those actions across the five stages of the model. Users can view the average execution score for each sales talent recruitment assessment stage, the current execution and potential impact scores for each key action, and a scatterplot that shows how the sales enablement function should tackle each key action.

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