Tech Tide Report

The Forrester Tech Tide™: Adtech For B2C Marketers, Q2 2018

April 5th, 2018
AC
Arleen Chien
SB
Susan Bidel
JN
Jim Nail
JO
Joanna O'Connell
With contributors:
Melissa Parrish , Collin Colburn , David Novitzky , Christine Turley

Summary

Advertising technology (adtech) has been a staple for B2C marketers in their efforts to grow brand recognition, acquire customers, and sell products and services. But technologies have evolved, and marketers are embracing omnichannel advertising to create connected experiences that drive better results. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 11 technology categories that support omnichannel advertising. B2C marketing pros should read this report to shape their firm's investment approach to these technologies.

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