Tech Tide Report

The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2018

18 Technologies Underpin Modern B2B Marketing

October 25th, 2018
Mary Shea, PhD, null
Mary Shea, PhD
Allison Snow, null
Allison Snow
Lori Wizdo, null
Lori Wizdo
With contributors:
Caroline Robertson , Meredith Cain , Jacob Basseches , Kara Hartig


B2B marketing technologies are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide report presents an analysis of the maturity and business value of 18 technology categories that support planning, executing, and optimizing customer engagement for today's self-directed digital-first buyers. B2B marketers should read this report to shape their firm's investment approach to these technologies.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.