Tech Tide Report

The Forrester Tech Tide™: B2B Marketing Technologies, Q4 2018

18 Technologies Underpin Modern B2B Marketing

October 25th, 2018
MP
Mary Shea, PhD
AS
Allison Snow
With contributors:
Caroline Robertson , Meredith Cain , Jacob Basseches , Kara Hartig

Summary

B2B marketing technologies are increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in B2B marketing, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide report presents an analysis of the maturity and business value of 18 technology categories that support planning, executing, and optimizing customer engagement for today's self-directed digital-first buyers. B2B marketers should read this report to shape their firm's investment approach to these technologies.

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