Best Practice Report

The Forrester Thought Leadership Development Model — Phase One: Frame

September 11th, 2019

Summary

Effective thought leadership is informed by audience needs and market trends, and it reinforces key aspects of the corporate identity. Organizations should develop and document messaging at the corporate and audience levels before defining thought leadership themes. The Forrester Thought Leadership Development Model outlines a structured process for creating and managing an effective, relevant thought leadership program that drives continuous organizational value. This report takes a detailed look at the first phase of the model — frame — in which organizations identify high-level thought leadership themes that can build the greatest momentum in the marketplace.

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