Summary
Emerging technology research and evaluation leaders must understand their company’s innovation maturity level and then pace their technology research improvements to match. Begin with ad hoc innovation; expand to improve strategic innovation when you are ready; and stretch to long-horizon, disruptive innovation only when you’re customer obsessed and have hit innovation maturity. When planning to improve your emerging technology research practices, consider your organization and relationships, practices, and talent and culture gaps, and measure and learn from success and failure. This report helps tech executives turn the promises of emerging tech into business value.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).