Wave Report

The Forrester Wave™: B2B Marketing Data Providers, Q3 2018 (Updated)

The 12 Providers That Matter Most And How They Stack Up

February 24th, 2020
With contributors:
Caroline Robertson , Miriam ElKorchi , Shayna Neuburg

Summary

In our 21-criteria evaluation of B2B marketing data providers, we identified the 12 most significant ones — Bombora, DataFox, DiscoverOrg, Dun & Bradstreet, Infogroup, InsideView, Leadspace, Orb Intelligence, Radius, ReachForce, TechTarget, and ZoomInfo — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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