Wave Report

The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021

The 13 Providers That Matter Most And How They Stack Up

August 12th, 2021
With contributors:
Oliwia Berdak , Sara Sjoblom , Kara Hartig


In our 30-criterion evaluation of cross-channel campaign management (CCCM) independent platform providers, we identified the 13 most significant ones — Acquia, Algonomy, Bloomreach, Bluecore, Braze, dotdigital, Insider, Iterable, Mapp Digital, MoEngage, Optimove, Sailthru, and Selligent Marketing Cloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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