Wave Report

The Forrester Wave™: Mobile Engagement Automation, Q3 2017

Automate Hyperpersonalized Engagement In Consumers' Moments

September 19th, 2017
LN
Laura Naparstek
With contributors:
Stephen Powers , Jaclyn Galan , Diane Lynch

Summary

In our 30-criteria evaluation of mobile engagement automation (MEA) solution providers, we identified the 11 most significant ones — Adobe, Braze, IBM, Iterable, Leanplum, Localytics, Oracle, SessionM, Swrve, Taplytics, and Urban Airship — and researched, analyzed, and scored them. This Forrester Wave™ report shows how each provider measures up and helps digital business and marketing professionals make the right choice.

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