Summary
As vendors seek to broaden their geographic exposure to industry analysts, their analyst relations (AR) organizations may deploy staff in key geographic regions. But regional conditions inevitably differ from those in which global AR teams operate, and regional team performance suffers by contrast in four key areas. Regional plans must circumvent these challenges through context-sensitive targets, staffing, support, and expectation management; otherwise, regional teams will always appear to fail by comparison with their global colleagues.
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