Vision Report

The Future Of B2B Content Localization

Agile, Technology-Enabled Organizations Outperform By Treating Localization As An Investment

January 20th, 2023
Kathleen Pierce, Principal Analyst
Kathleen Pierce Principal Analyst
With contributors:
Phyllis Davidson , Lisa Gately , Lisa Nakano , Pippin Evarts , Arianne Burnette

Summary

In a global, digital world, buyers and customers expect relevant, locally appropriate content in every channel. CMOs, CROs, and CIOs cannot assume continued regional market dominance without an appropriate localization strategy. Modern localization technologies shorten timelines, facilitate scalability, and cut costs, yet many B2B organizations still regard localization as a cost center. Organizations that treat it as an afterthought are increasingly disadvantaged versus organizations that address it upstream as an investment. This report discusses why revenue leaders must plan, staff, and fund localization strategically to build trust and fend off competition in regional markets.

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