The Future Of Sales Enablement Is The C-Suite

Lead Change By Calibrating Selling Motions To Buying Preferences
April 3rd, 2019
With Contributors:


This report defines the function and competencies in which SE practitioners need to excel and shares our view of what its future holds — the calibration of selling motions to buying preferences.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.