How To Report

The Growth Discovery Model: Assess

 and  four contributors
Jul 10, 2020

Summary

The Forrester Growth Discovery Model is a four-step approach that helps portfolio marketers streamline the analysis and selection of new markets and buyer audiences. The first step of the model, assess, includes three primary activities: market assessment, competitive analysis, and organization assessment. These assessments are critical to ensuring the alignment of a new growth strategy with an organization’s aspirations and capabilities. In this report, we describe three activities portfolio marketers must complete to understand the current state of their business.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.