The Growth Discovery Model: Assess

July 10th, 2020

Beth Caplow VP, Principal Analyst

Amy Hayes VP, Research Director

With contributors:

Katie Fabiszak , Barry Vasudevan , Barbara Winters , Paul Ferron

Summary

The Forrester Growth Discovery Model is a four-step approach that helps portfolio marketers streamline the analysis and selection of new markets and buyer audiences. The first step of the model, assess, includes three primary activities: market assessment, competitive analysis, and organization assessment. These assessments are critical to ensuring the alignment of a new growth strategy with an organization’s aspirations and capabilities. In this report, we describe three activities portfolio marketers must complete to understand the current state of their business.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.