Model Overview Report

The Forrester Growth Planning Model

Identify And Assess Market Opportunities That Will Deliver Short Or Long-Term Growth

July 11th, 2024
Beth Caplow, VP, Principal Analyst
Beth Caplow VP, Principal Analyst
John Buten, Principal Analyst
John Buten Principal Analyst
With contributors:
Amy Hayes , Jessica Troiano , Drew Zalucky

Summary

The Forrester Growth Planning Model identifies steps and provides tools for portfolio marketers to use when looking for new market and growth opportunities for their business. This model offers much-needed insight into how opportunities are identified and assessed for input into the annual strategic planning process, as well as for longer-term strategies and investments. In this report, we explain the steps for creating viable growth options for an organization by considering expansion possibilities in new and existing markets and buyer audiences.

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