Model Overview Report

The Growth Discovery Model

May 26th, 2020


The Forrester Growth Discovery Model identifies steps and provides tools for portfolio marketers to use when identifying new market and growth opportunities for their business. This model offers much-needed insight into the strategic planning process, bridging the gap between the long-term business vision and annual planning with budgets for product development, marketing, sales, and customer success. In this report, we explain the steps for creating viable growth options for a company considering expansion into new markets and buyer audiences.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.