Summary
Leveraging insights from signals positively impacts revenue process performance in two key ways: They can be used to identify and create opportunities with multiple buying group members and improve the quality of the opportunities being passed to the revenue development reps (RDRs) and sales, resulting in higher conversion rates; and better prioritization based on signals delivers new opportunities that were previously overlooked or hidden. The quantity, quality, and prioritization of opportunities result in a significant improvement in revenue. This tool helps marketing leaders estimate the business impact of leveraging signals as part of a revenue process transformation initiative.
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