Best Practice Report

The Implications Of Data Privacy Regulations For Brand And Communications Leaders

January 31st, 2019
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst

Summary

Data privacy has become a global imperative and can have a direct, material, and long-term impact on an organization’s brand. Successful brands embrace data privacy as an asset that can drive brand loyalty and trust in their organization. Data privacy and regulatory compliance are responsibilities shared across the B2B organization, including in brand and communications. This report illustrates how brand and communications team leaders and staff professionals can overcome knowledge and training deficits to manage data privacy mandates effectively and realize potential brand advantages.

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