Best Practice Report

The Leader’s How-To Guide To Understanding And Shaping Culture

Leverage The Four Characteristics Of Culture As A Leader

April 30th, 2024
With contributors:
James McQuivey, PhD , Anna Synakh , Frank Harris


Leaders know culture matters; they just don’t know what to do about it. Culture is created, changed, and sustained through the actions of both leaders and employees. A great culture drives great performance. Leaders have an important role in establishing and modeling the culture. By understanding and using four characteristics of culture — shared purpose, behavioral norms, rituals, and artifacts — leaders can better shape and encourage culture development.

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