The Messaging Nautilus®: Corporate Brand

January 1st, 2018

Summary

Corporate messaging must bridge a B2B organization’s internal reality — mission, vision, and capabilities — with external stakeholders’ needs, and priorities. The Forrester Messaging Nautilus: Corporate Brand is a best-in-class methodology for originating the raw materials to draft meaningful corporate messages. A sequence of eight activities ensures order and repeatability, increasing the likelihood that corporate messaging creates value for internal and external audiences. In this report, we introduce Messaging Nautilus: Corporate Brand, a messaging methodology shaped like a nautilus shell, which starts with the audience at its center.

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