Template

The Minimum Viable Product Experiment Template

July 3rd, 2019
With contributor:

Summary

Minimum viable product (MVP) is one of the most misunderstood and misused concepts in product management. Forrester defines an MVP as any output that requires the least amount of effort to build but delivers the best ability to learn about customers’ needs. Using MVPs in this way can save costs, improve agility, reduce waste, and enable quicker creation of products that meet customer needs. In this report, we introduce the Minimum Viable Product Experiment Template, which guides product managers through the creation, setup, and testing of a product experiment to ensure they achieve maximum learning with minimum effort.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.