Trends Report

The New Mobile Mind Shift Index: Global

Use The Mobile Mind Shift Index To Guide Your Local Strategy

December 21st, 2018
Anjali Lai, null
Anjali Lai
Julie Ask, null
Julie Ask
With contributors:
Martin Gill , Brian Luu , Adrian Chapman , Nicholas Chao , Erin Sellers , Rachel Birrell


In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors. The MMSI also helps brands understand what mobile services to build for whom. Finally, it helps digital leaders understand the role of mobile within their overall portfolio of digital experiences.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.