Trends Report

The New Mobile Mind Shift Index: Global

Use The Mobile Mind Shift Index To Guide Your Local Strategy

December 21st, 2018
AL
Anjali Lai
With contributors:
Martin Gill , Brian Luu , Adrian Chapman , Nicholas Chao , Erin Sellers , Rachel Birrell

Summary

In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors. The MMSI also helps brands understand what mobile services to build for whom. Finally, it helps digital leaders understand the role of mobile within their overall portfolio of digital experiences.

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