Toolkit

The Preference Center Toolkit

A Guide To Designing A Preference Center That Captures Consent And Zero-Party Data

July 19th, 2023
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Melissa Bongarzone, Researcher
Melissa Bongarzone Researcher
With contributors:
Emily Collins , Ryan Keenan , Christine Turley

Summary

Preference centers give customers the opportunity to volunteer valuable zero-party data on what types of channels, content, and/or products they are interested in, helping marketers achieve their goals of relevant, personalized messaging. This toolkit outlines the different reports and tools available to help B2C marketers build a preference center, including defining the scope of the channels and content types involved, documenting the compliance requirements in terms of how consent is captured and stored, and capturing critical technology integrations.

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