Data Overview Report

The Pulse: How To Become A Sales Employer Of Choice

October 5th, 2020

Any B2B organization seeking to grow its revenue, market share, and profits seeks the most talented sales team members to hire and grow into top performers. However, many organizations fail to take the necessary steps to appear as attractive as possible to the top-performing sales reps within the candidate pool. In this report, we share best practices from the Forrester 2020 Sales And Customer-Facing Roles Survey that inform best sales enablement practices in sales talent acquisition support.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.