Data Overview Report

The Pulse: How To Become A Sales Employer Of Choice

October 5th, 2020
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
Jennifer Bullock, null
Jennifer Bullock

Any B2B organization seeking to grow its revenue, market share, and profits seeks the most talented sales team members to hire and grow into top performers. However, many organizations fail to take the necessary steps to appear as attractive as possible to the top-performing sales reps within the candidate pool. In this report, we share best practices from the Forrester 2020 Sales And Customer-Facing Roles Survey that inform best revenue enablement practices in sales talent acquisition support.

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