Best Practice Report

The Pulse: Sales Asset Management Technology

March 9th, 2020
Jennifer Bullock, null
Jennifer Bullock


In B2B organizations, lofty ambitions for major process and productivity changes are often accompanied by “shiny object” technology solutions. These types of investments are often presented as panaceas that will yield only positive outcomes for all involved parties; however, frequent misalignment between an initiative’s goals and the proper design of the technology component can damage the eventual user experience. In sales enablement, these scenarios often play out with the acquisition and deployment of sales asset management (SAM) offerings. In this report, we share findings from the Forrester 2019 Sales Asset Management Study about SAM technology deployments.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.