Best Practice Report

The Pulse: The State Of Partner Enablement 2017

January 1st, 2018

Summary

While B2B organizations are making progress in developing programmatic partner enablement strategies, increasing partner participation continues to be challenging. The 2017 Global CMO Study revealed that partner enablement is the primary skill set that channel marketing leaders are looking to enhance. Forrester benchmark data reveals the insights and trends that are currently affecting partner enablement.

Channel leaders, in addition to teaching their teams the skills they need to be successful, must ensure their partner enablement strategy is scalable across the entire partner ecosystem, drives consistency and relevancy with partners, and delivers enablement results. In this report, we examine findings from Forrester benchmark data and present insights into the current state of partner enablement.

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