Landscape Report

The Revenue Development Services Landscape, Q2 2023

Forrester’s Overview Of 36 Providers

May 16th, 2023
Amy Hawthorne, Principal Analyst
Amy Hawthorne Principal Analyst
With contributors:
Seth Marrs , Anne Slough , Lisa Nakano , Maria Alexandrou , Arianne Burnette

Summary

You can use revenue development services to increase pipeline value, win rates, and effective allocation of internal resources and talent. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. Marketing and sales leaders should use this report to understand the value they can expect from a revenue development service provider, learn how providers differ, and investigate options based on size and market focus.

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