The Revenue Enablement Readiness Scorecard

August 21st, 2020

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Summary

Most B2B organizations struggle to bring consistency across all buyer and customer interactions, often as a result of internal siloed management practices. Revenue enablement normalizes the best practices that support optimized customer interactions and applies them more universally to internal business units. In this report, we introduce a scorecard that helps an organization gauge the maturity level of its customer-facing employees to support a consistent experience for buyers and customers across the five steps of the Revenue Enablement Framework.

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