How To Report

The Revenue Enablement Readiness Framework

 and  three contributors
Updated Sep 02, 2025

Summary

Most B2B organizations struggle to bring consistency across all buyer and customer interactions, often as a result of internal siloed management practices. Revenue enablement normalizes the best practices that support optimized customer interactions and applies them more universally to internal business units. In this report, we introduce the Revenue Enablement Framework — a five-step framework that helps organizations gauge the maturity level of their customer-facing employees to support a consistent experience for buyers and customers.

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