The Revenue Enablement Readiness Scorecard

August 21st, 2020
Jennifer Bullock, null
Jennifer Bullock


Most B2B organizations struggle to bring consistency across all buyer and customer interactions, often as a result of internal siloed management practices. Revenue enablement normalizes the best practices that support optimized customer interactions and applies them more universally to internal business units. In this report, we introduce a scorecard that helps an organization gauge the maturity level of its customer-facing employees to support a consistent experience for buyers and customers across the five steps of the Revenue Enablement Framework.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.