The Sales Communications And Rep Advocacy Toolkit

March 25th, 2019

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Summary

Effective sales communications programs deliver necessary information without overloading reps or draining their productivity; they also serve as a key listening device. Sales communications includes governance, delivery to the sales team, and gathering feedback and insights from them. Our research, tools, and templates help B2B organizations define, apply, and accelerate their sales communications and rep advocacy strategies. This toolkit is designed to help revenue enablement leaders develop and implement a best-in-class sales communications program.

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