Model Overview Report

The Sales Communications Delivery Process Model: Part 1

Define A Clear Sales Communications Delivery Strategy To Achieve Business Outcomes

March 2nd, 2022
Jennifer Bullock, null
Jennifer Bullock
With contributor:
Adam Birnberg


B2B sellers are inundated with internal communications and meetings that take up an average of 2.5 hours of their time every week, according to Forrester’s Sales Activity Study data (as of December 3, 2021). Although each message may be important, not all apply or are a high priority for all recipients. By planning and implementing a methodical approach to sales communications delivery, sales enablement can return valuable selling time to the team and improve communications engagement and results. This report describes the first half of the program development process for sales communications delivery, focusing on assessing the current state and building a team and strategy.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.