Best Practice Report

The Forrester Sales Content Management Implementation Toolkit

January 1st, 2018
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director

Summary

The Forrester Sales Content Architecture Framework is designed to assist in developing new and improved sales content to empower sellers and activate buyers. Forrester’s research, content, tools, and templates help B2B organizations adopt, operationalize, and optimize how to assess and implement a sales content management platform and a sales content management solution. The sales content management technologies contained in the Sales Content Management Implementation Toolkit helps sales reps deliver effective content at the correct stages of the buyer’s journey and sales process.

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