Within most B2B organizations, many individuals and functions provide ad hoc enablement support to the sales team. As organizations grow and sales activities become more complex, however, organizations need a dedicated sales enablement function tasked with making sure reps have the skills, knowledge, and process expertise — along with access to assets — they need to do their job. In this report, we take a deep dive into the Forrester Sales Enablement Functional Design Process — a structured approach that ensures decisions are made in context of organizational growth objectives and details the key activities and deliverables that drive effective functional design.