The Sales Enablement Guide To Sales Advisory Councils

March 8th, 2021

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Summary

Within B2B sales organizations, the responsibility for optimizing each seller’s revenue contribution and professional potential lies in part with the sales enablement function. When sales enablement leaders create sales advisory councils, they present an opportunity to not only test new products or initiatives but to also proactively improve them before launch. Sales advisory councils also provide sales leaders with an advocacy channel for their sellers. In this report, we explore best practices for deploying sales advisory councils as a supporting structure designed to optimize every seller’s potential.

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