Best Practice Report

The Sales Enablement Guide To Sales Advisory Councils

March 8th, 2021
Jennifer Bullock, null
Jennifer Bullock


Within B2B sales organizations, the responsibility for optimizing each seller’s revenue contribution and professional potential lies in part with the sales enablement function. When sales enablement leaders create sales advisory councils, they present an opportunity to not only test new products or initiatives but to also proactively improve them before launch. Sales advisory councils also provide sales leaders with an advocacy channel for their sellers. In this report, we explore best practices for deploying sales advisory councils as a supporting structure designed to optimize every seller’s potential.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.