The Sales Enablement Project Management Office

January 1st, 2018

Peter Ostrow VP, Research Director

Eric Zines Principal Analyst

Jennifer Bullock

Summary

Project management is an essential competency for all sales enablement teams. As B2B organizations grow, the quantity of initiatives and changes impacting the sales force inevitably expands (e.g., product launches and enhancements, territory restructuring, marketing campaigns). For large organizations, establishing a sales enablement project management office (PMO) can formalize best practices to ensure consistent execution and governance. This report describes how a sales enablement PMO can control the flow of both planned and emergent requirements affecting the sales team.

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