Decision Tool

The SEO Competency Assessment Tool

November 2nd, 2022
With contributors:
Emily Collins , James DeNeill , Ellen Lind


SEO remains an effective way for brands to understand their customers while growing their reach and relevance with distinctive, authoritative content. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 2022, 74% of marketing executives plan to increase their SEO budget in 2023. SEO drives more than half of site traffic — and what’s good for SEO, including a mobile-friendly UI and a fast, responsive website, is good for customer experience. However, as zero-click searches rise and search engine results pages are increasingly monetized, marketers must evolve and refine SEO approaches. This tool helps marketers evaluate their SEO competency across five domains.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.