The SMART Goal-Setting Template

February 10th, 2021

Rani Salehi Principal Analyst

Renee Irion Principal Analyst

With contributor:

Nicky Briggs

Summary

Meaningful marketing programs should cascade from company business objectives and marketing department goals. With that as a foundation, every marketing program should then focus on one clearly defined goal that can be realized with available resources, and it should include an end date for achievement. In this research template, we provide guidance on how to craft a goal statement through the exercise of answering relevant questions across the SMART (specific, measurable, achievable, relevant, and time-related) criteria.

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