Summary
B2B buying preferences, expectations, and buying behavior now skew toward self-service, digital engagement enabled through the rapid advancements in technology. Nascent approaches to digital marketing won’t cut it for organizations competing for customers, and many are struggling to know what to do. Marketing leaders need a new way for digital marketing to bring value to customers and the company. This report shares how B2B marketing leaders can adopt the Forrester Digital Marketing Excellence Framework to empower valuable experiences across the customer lifecycle.
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