The Solutions Model: Resource Considerations

Solution and product marketing leaders often struggle with roles and responsibilities definitions, especially as their organizations introduce more complex offerings. The level of interlock required between marketing, product management, sales and business units changes based on the offering in question. The development of a solution management role is critical for organizations as they move up the offering complexity curve.

With B2B solution marketing and management, depending upon the offering being built, different activities and deliverables — as well as levels of effort — are required during the innovation and go-to-market process. In this report, we discuss the four states of an offering first defined in Introducing The Solutions Model in relation to the key considerations leaders must think through as they form their “crew” that will create and manage that offering.