Summary
Customer experience (CX) functions must align with business objectives to secure and sustain investment, but choosing an objective can be challenging. CX leaders can inform their decision with common objectives that are most important to their stakeholders. This report includes a downloadable template to inventory and prioritize these objectives.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.