Summary
B2B distributors face a growing list of threats to their business model causing doubt among suppliers about their long-term viability. This concern, combined with long-standing myths surrounding distributors, is leading suppliers to question the value of including distributors in their route-to-market strategy. In this report, we examine the top five myths about distributors and use data and empirical evidence to provide an accurate understanding of the benefits and challenges that B2B distributors deliver to suppliers and their partner ecosystem.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).