The State Of Cross-Channel Marketing Hubs, 2023

June 5th, 2023

With contributors:

Frederic Giron , Janis Teo , Bill Nagel

B2C marketers use cross-channel marketing hubs (CCMHs) to understand individual customer needs and preferences, orchestrate contextually relevant customer experiences (CX), and optimize brand strategy for maximum business impact. As part of our research for The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023, we asked reference customers of CCMH vendors about their top CCMH priorities and adoption plans. B2C marketers should use this report to benchmark their CCMH practices against their peers and prioritize improvements.

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